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E-Commerce Photography

E-Commerce Photography — An Art of E-Commerce Success

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E-commerce is booming worldwide, with over $5 billion in internet users and a $5.7 trillion online retail market. Imagine you visit an e-commerce store to buy a genuine leather jacket. What will be your first attraction while exploring all the products?

Indeed, the product’s cover image will make you click on it and explore the rest of the images. If the images are reasonable and the jacket quality is what you want, you won’t hesitate to hit the Buy Now button!

Here comes the e-commerce Photography to elevate your e-commerce store’s customer engagement and sales. Considering its contribution to e-commerce sales, we crafted an ultimate guide discussing the product Photography types, tricks, benefits, and everything in the queue.

So, let’s get started!

What is E-Commerce Photography?

As it describes, e-commerce Photography is the art of capturing products you want to list online. You might be wondering what’s so special. Just grab a camera, click, and upload the images! However, this is different from how professional e-commerce Product Photography works.

The process includes generating high-quality media with accurate dimensions and the message you want to deliver. Let’s pull out the example of a leather jacket once again! A handsome model wearing your jacket with a white background will definitely attract the customer over a random click.

If you look at the other aspects, you must harness creative elements like background blur, flames, and more. Not only does it look attractive, but it also displays the quality of your product and the standard of your e-commerce store.

Types of E-Commerce Product Photography

White Background

White Background

We already gave you a spoiler alert of a white background in e-commerce product photography. As you see on stores like Amazon, it’s about photographing products on a traditional plain white background with an optional gray shadow.

The image with a white background emphasizes a distraction-free look and offers a clean, classy shopping experience.

Lifestyle Photography

Lifestyle Photography

Lifestyle photography means displaying your product in action. For instance, you’re selling a gaming laptop with a new-gen RTX 4060 GPU. You can show how it can deliver 120+ FPS in high-end games and make gamers enjoy their gameplay.

Additionally, your shoppers will get an idea of the exact size and appearance of the product when they use it in their day-to-day lives.

Product Packaging

Product Packaging

The product packaging is equally important as the product itself. That’s because it gives the customer an idea about what the primary packaging looks like. Besides this, the correct representation of packaging ensures peace of mind and safety for the customer.

For instance, a well-packed Christmas gift will attract the customer more than a product wrapped in a plastic bag.

Zoom or Closeup

Zoom or Closeup

Things look better when they are closer! Closeup photographs display the quality, fit, and finish of the product. Especially if you’re selling clothes on your e-commerce store, the customers will love to look closely at the product for better analysis and quality inspection.

Professional e-commerce photographers use macro lenses to capture close shots of the products without compromising the quality.

Group Shots

Group Shots

Most products have different variants, like colors, sizes, and patterns. In product photography, group shots imply capturing combined images of different variants together.

Suppose you’re listing Christmas Décor with three variants: Santa Claus, Reindeer, and Elf. You can photograph them together to make them look more appealing and encourage customers to buy them all.   

In-Process Photography

In-Process Photography

This type of photography depends on whether you want to disclose your manufacturing process. Meanwhile, it creates a better brand value and builds customer trust. During in-process photography, you can capture images or videos while your product is in manufacturing.

For example, explore the photos of the Samsung Galaxy Flip 5, where Samsung highlighted the device’s durability with folding test equipment.

Scale Shots

Scale Shots

There’s no trial room in an e-commerce store, but measurements can give an idea of the product’s dimensions. Scale shots include the product’s size and measurements emphasizing the perfect fitting, especially if it’s a cloth.

You can display the aesthetics of the display model and mention the size of the product they are wearing. Also, mention if your product is stretchable, oversized, or slim fit for a better idea.   

CGI Photography in E-Commerce

CGI Photography in E-Commerce

Computer-generated imagery (CGI) photography is the new trendsetter of the industry. While it’s not the latest technology, CGI has developed over the years and can generate hyperrealistic images.

In e-commerce product photography, you can use CGI as a secret weapon to generate incredible visuals for advertising your products. Whether it’s 3D effects or AI visuals, the technology can help stand out of the competition with eye-catching media better than other e-commerce stores.

If you want to be more creative, invest in a feature-rich AI art generator and have something interesting for shoppers to explore.

What are the Benefits of E-Commerce Photography?

Benefits of E-Commerce Photography

Grab Buyer’s Attention

As discussed above, the better the photograph, the higher the engagement. The credit goes to a natural human brain process that recognizes images more quickly than text. If you harness the power of e-commerce photography, you can pique buyers’ interest and engage them for further action.

Excellent Product Information

In addition to customer engagement, e-commerce product photography services are a perfect way to describe your products. You can add text, multi-layered media, and steps to use your product, explaining everything to the customers. For instance, consider Amazon A+ images with text and columns as an example.

Sales Boost

Now, a customer has shown interest in your product and is able to learn everything about it. It’s no surprise they will end up closing the sale and get the product at their doorstep. Not to mention, this conversion cycle stays consistent and keeps boosting your sales figures.

Elevate Brand Recognition

A customer can buy products from any e-commerce store, but your good visual and professional imagery will build an everlasting impact. If the quality is up to the mark, the chances of their revisit increase, and you get a loyal customer.

Streamlines ROI

You invested in e-commerce product photography services, and it gave you high sales and loyal customers. What best return on investment (ROI) do you expect? Undoubtedly, you get a sustainable boost of profit from product photography and experience fewer returns on orders than before.

What is the Best Picture for E-Commerce?

The best picture for your e-commerce store is one that loads quickly, fits in the frame, and appeals well to the shoppers. Henceforth, it’s a game of dimensions ensuring perfection in your e-commerce product photography.

As Shopify is the root behind 4 million e-commerce stores, understanding the dimensions of Shopify themes will be worthwhile. Shopify may support an image size of up to 4472 x 4472 pixels and up to 20MB, but it may slow the loading process. Keep your images at 2048 x 2048 pixels for a perfect fit without dismantling the quality.

Even on any other platform, you can use the same tactic for the square images. Don’t worry! You can easily compress your oversized media files using TinyPNG and Compress JPEG image compressors.  

How Much Does E-Commerce Photography Cost?

How Much Does E-Commerce Photography Cost?

Professional e-commerce product photography services may cost you anywhere from $20 to $200 per image. It’s a massive price bracket, and the Cost per image depends on the factors discussed below.

Quantity of Products

The number of products or quantity of images you need directly impacts the photoshoot price. That’s because photographing numerous products requires more resources and consumes more time. Also, some products may need different camera lenses for a perfect shot, raising the cost further.

Complexity of the Project

Besides the quantity, type, and complexity of the photoshoot also matter. A closeup shot needs a macro lens, while a farfetched shot may demand a wide-angle camera. Furthermore, the demand for additional lighting and LED effects can make the project costlier.

Image Editing

From background optimization to styling, a product image can seek any editing after the photoshoot. The images that require high-end editing and special effects are costlier than a straightforward image with a white background.

Experience of Photographer

Instead of just clicking the images, product photography is about perfection and sophistication. A professional photographer knows how to find a perfect angle and can meet your requirements at best. However, experienced professionals may charge more for photoshoots than freshers.

Plans and Cost Structure

As the industry is booming, product photography companies have introduced different packages. You can go with either the per-image price or the per-day price, which starts from $500 to $4000. Before you purchase, compare the services included in the package for a better ROI.

How do you build your own e-commerce photography studio?

Don’t want to spend bucks on e-commerce product photography services? Create your setup and nail every photoshoot! With the right equipment and software, you can independently meet your business’s photography needs. Let’s see how you can do it.

Photography Equipment

Photography Equipment

Product photography starts with a high-quality camera designed for high-resolution photo shoots. You can invest in a premium camera with OIS or Gimble stabilizer and buy wide-angle and macro lenses for different shots.

Moreover, photography equipment also includes tripods, remote shutter releases, and camera holders.

Photoshoot Arrangements

Photoshoot Arrangements

Product photography is an art that always needs a stage for performance. Although it depends on your requirements, the arrangements may include backgrounds, props, and display stands. Additionally, you can also follow the trend of fabric backdrops and mannequins during the shoot.

Make sure the photoshoot set has the desired lighting according to the project. For instance, you can buy strobes and reflectors that lighten the studio without making noisy flair.

Post-Processing Software

Photoshoot Arrangements

Not only the hardware but also the software capabilities add value to e-commerce photography. The industry features high-end software such as Adobe Photoshop, Lightroom or AI photo enhancer for enhancement. Post-processing software has got you covered whether you want to add text or fix the color gamut.

AI Art Generation

Want to do something really extraordinary with images? AI art generation is your thrill! AI art generators can produce incredible visuals for e-commerce.

Here, iFoto sets the perfect example as an ultimate AI photo studio. From AI fashion models to Free Clothing Recolor, iFoto features everything you need to change your e-commerce game.

Elevate Your E-Commerce with Our AI Photo Editor

How Do I Photograph My Product for E-Commerce?

How Do I Photograph My Product for E-Commerce?

Even with a complete e-commerce photography studio, this question is in the mind of every DIY entrepreneur. Finding a perfect angle, managing lighting, and using camera modes may need to be clarified for a beginner.

However, it’s not rocket science; everyone can click photographs with practice. Try a photo shoot with a camera-centric smartphone featuring a more than 50-megapixel setup. As the technology is at its peak, you can utilize different modes and get the perfect shot.

If you don’t have technical knowledge and lack time for practicing, you can use iFoto. It just requires a few taps to remove or generate backgrounds, add AI effects, and more. With unparalleled potential, the AI photo studio is your companion for generating high-end visuals for your store.

AI Background for Products

Despite being a feature-rich AI image generator, iFoto.AI doesn’t need any photography and graphic designing skills. Even in complex product photography projects, it makes every editing handy and gets you the best out of your investment.

Tips for E-Commerce Product Photography

Consider Multiple Angles

Consider Multiple Angles

In the article, we often mention the photography angles, making them an important aspect. The angle of your product photos implies a vivid mental image and makes it appear how the shoppers want to see.

You can experiment with multiple angles to find a perfect shot of your product. For instance, try closeups, eye-level shots, and bird’s eye view to determine what works best for you.

Harness the Natural Light

Harness the Natural Light

Artificial lighting may offer accurate exposure and avoid unsightly dark shadows, but some shots seek natural light. As we know, the sunlight varies at different hours and provides different lighting shades.

Professional photographers often use the last hour before sunset and sunrise for a filtered sunlight shoot. For instance, an e-commerce store listing sunscreens must consider a photoshoot in sunlight to describe an accurate use of the products.

Try Out Different Backgrounds

Try Out Different Backgrounds

Lights, camera, action… Hold on! You forgot the background, one of the most important aspects of e-commerce photography. Experimenting with different backgrounds will streamline your photoshoot and save time styling the photos afterward.

We recommend using vertical and horizontal backdrops in different colors, complimenting your brand’s aesthetics. Also, a creative background will take a snap of editing to be majestic. You can also craft standout visuals by generating and changing unique AI backgrounds online tailored to your images.

Tic-Tac-Toe Grid

While you can quickly fix the element using software, capturing a photo with an aligned frame is the key to perfection. The best bet could be the Tic-Tac-Toe grid, which keeps the object in a square frame and ensures a perfectly framed photograph.

Whether you’re capturing a flat lay or diagonal shot, the intersection of grid lines will add value to your product photography.

Editing and Post-Processing

As mentioned above, post-processing is like the salt of a delicious dish. Your edits to the photos ensure the perfect dimensions, size, and visuals according to the listing demands.

Make sure the elements like text and props you add in the media match the product. If they don’t, you can use Adobe Photoshop to add, remove, or edit any element for perfection. You can even include iFoto AI as an AI image generator and post unique photos of your products.

Final Thought on E-Commerce Photography

Conclusively, product photography has incredible value in your e-commerce development. It acts as a primary attraction and attracts potential customers like a magnet. Regardless of the product variety, thriving on e-commerce photography is worthwhile for every store.

Professional photography services may save time and effort, but a DIY e-commerce photography studio is cost-effective. The credit goes to high-end smartphone cameras and productive AI art generators.

Even if you don’t have any photography skills, give it a try to iFoto AI and generate stunning visuals for your e-commerce store. Not to mention, features like Snap Clothing Recolor and Snap Background Remover are available for free, making it a perfect option to start with.

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I love the challenge of discovering new and innovative AI tools that can be used to improve and streamline workflows. I'm always striving to stay up-to-date with the latest developments in AI and to never stop learning.

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