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When it comes to product photography, a lot of factors can come into play to click those stunning shots. While the product, studio lighting, etc. can play a significant role, your camera and the lens can make or break the end results. That’s why professionals often invest in the best lens for product photography for clicking those stunning pictures. Here, I will list some of these lenses for product photography that are used by experts – so that you can also be ahead in the game.
Presently, you might find a lot of options for photography lenses in the market. Therefore, while picking a lens or camera for product photography, keep the following things in mind:
Focal length
This is the most important aspect to look for in a camera lens. Ideally, for product photography, the focal length can be around 50 to 100 mm as the lens with a wider length than this can lead to distorted close-up images.
Aperture
Try to look for a camera lens with a wide aperture as it can help you take images with a blurred background. The best practice is to have an aperture in the range of f/1.8 to f/2.8.
Autofocus
If you are a beginner, then consider getting a camera/lens with the autofocus feature. This will help you avoid the hassle of manually focusing on a product and speed up the entire process.
Focusing distance
Also, if you want to experiment with macro-style photography, then consider a lens with minimum focusing distance. This can be around 1-2 feet long which will help you focus on your products easily.
Without much ado, let’s closely look at some of the most recommended lenses for product photography.
NIKKOR MC is the best lens for product photography from the house of Nikon, which is already used by experts worldwide. It is the first Nikon lens to offer a 1:1 reproduction ratio, making it ideal for eCommerce product shots.
The Nikon lens provides color-fringe-free results, making your product shots lifelike. It has a reliable 0.96-feet focusing distance, making it ideal for close-up shots. You can also leverage its bright aperture to let your products stand out.
Specifications
If you have a Sony system, then you can also consider using the FE 85mm lens, which is ideal for product photography. Even though it is slightly more expensive than its competitors, it provides powerful features and is backed by an f/1.4 aperture.
The lens supports a Sony FE Lens Mount and is powered by an 11-blade circular aperture. It has a precise autofocus which is enabled by Sony’s super-sonic water motor technology. That’s why even beginners can use this Sony lens on their system for product photography.
Specifications
For those who are looking for the best Canon lens for product photography, RF 100mm should be your first pick. Built by Canon, this is the world’s first medium telephoto macro lens that can power a maximum magnification of up to 1.4x.
You can also access an aperture of f/2.8 with Canon RF, making it ideal for product shoots with a bokeh effect. The lens also comes with an inbuilt stabilizer which ensures sharp and focused shots.
Specifications
Fujifilm’s XF is ideal for beginners and pros alike, letting you come up with bright and crystal-clear shots. It is the best lens for product photography that has everything you need – perfect build, aperture, and focal length.
The prime portrait lens can be used to impact a perfect bokeh effect on your product images. It also features two extra-low dispersion elements and a double-sided aspherical element for flawless image quality.
Specifications
If you are tight on budget but don’t want to compromise on quality, then you can get the HSM ART lens by Sigma. The lens can be mounted on a standard Canon EF and features an advanced floating focusing system.
The lens by Sigma has a metallic mount with an optimized coating. It also has a broad spectrum for its aperture and a decent focal length. Mostly, it is recommended to use the Sigma lens for clothing, jewelry, and gemstone photography.
Specifications
NIKKOR 50mm is one of the most affordable lenses from Nikon which is mostly recommended for beginners. It boasts a 58mm multi-coated UV ultraviolet filter, making it quite versatile. This means, you can use the Nikon 50mm lens for product photography or outdoor shoots.
Although you won’t be able to come up with professional wide-angled shoots, you can easily have crystal-clear images. You can also manually adjust the aperture and focus on your system to get product photos with a blurry background.
Specifications
Sony’s FE 90mm Macro is the best lens for product photography that can meet your diverse requirements. It has a nano AR coating that can effectively suppress reflections, letting you get perfect product shots indoors or outdoors.
It also has a fixed focal length and a diverse aperture, letting you come up with burst shots with stunning details. You can also leverage its image stabilization feature to record product videos without shaking.
Specifications
This is the best Canon lens for product photography that is often used by more experienced photographers. The macro lens is highly recommended to get close-up portrait or product shots as it can capture minute details easily.
You can leverage its telephoto focal length to focus on even the smallest details of the object. It is often used to capture details of prints in clothing or gems in jewelry. Canon EF also comes with an ultra-low dispersion element to automatically eliminate color fringing.
Specifications
This is another affordable lens from Canon, which is mostly recommended for beginners. The lens features a 46-degree view that can help you click wide-angle images easily.
Apart from that, Canon EF is also backed by an automatic image stabilizer and Gaussian optics that can make it easier for beginners to tackle astigmatism effectively. Its auto-focusing system is also up to the mark, letting you click tons of photos on the go.
Specifications
Overall, this is the best lens for product photography from Canon, which is highly recommended by experts due to its customizable features. The wide-angle prime lens lets us change the focal place that can enhance the depth of field in photos.
Besides that, experts can also leverage its manual controls to customize what they want to focus on. In this way, you can use the lens to focus on specific parts of the product in your creative shots.
Specifications
In a nutshell – yes, you can select a zoom lens for photography as they have a variable focus length, making them quite versatile. Although, for using a zoom lens, the camera for product photography and your experience will play a vital role.
This is because the lens’ variability can lead to distorted images, which rarely happens in fixed lenses (like wide-angle or telephoto lens). That’s why if you are using a zoom lens, then you have to put more manual effort and time into product shots.
As you can see, there are different kinds of product photography lenses in the market. From these categories, I recommend exploring these three types of lenses and go with a preferred option.
Telephoto lens
Go with a telephoto lens if you want a more versatile use. They are easy to adjust and can be used in product photography, wedding photography, event photography, etc.
Prime lens
This is the best contender for product photography as its results can make your products pop-out while creating realistic shots.
Macro lens
Lately, macro lens has gained popularity as it can yield sharp images with blurry backgrounds easily.
The bottom line is that you should explore the type of lens based on your overall requirements, experience, and style.
It is a common misconception that we all need to buy an expensive lens and camera for product photography. What if I tell you that you can generate stunning model shots for your products – by just using your smartphone camera?
For this, you can leverage the AI-powered features of the iFoto Photo Studio. All you need to do is take your product photoshoots on a decent smartphone camera. To get even better and consistent results, you can take the assistance of a tripod and place your products on mannequins.
With some basic knowledge of photography and lighting, you can take stunning images of your products. Want to make them even better? Then you can head to the iFoto Photo Studio and use its features, such as:
AI Fashion Models: Just upload your product or mannequin image and come up with realistic model photos. You can select the gender, size, age, ethnicity, etc. of the model to have a diverse portfolio.
AI Backgrounds for Models: Once you have generated AI fashion models, you can place them on different backgrounds. This includes solid colors or global backgrounds like beaches, mountains, streets, etc.
AI Backgrounds for Products: You can also come up with aesthetically pleasing backgrounds for your products, which can be anything from solid colors to natural landscapes.
Free Background Remover: With just one click you can remove the background from your product or model images (for free).
Snap Clothing Recolor: This is another free tool in the iFoto Photo Studio that lets us change the color of any clothing item in the image.
Simply use iFoto to remove backgrounds from your images, get realistic backgrounds for products, or generate AI fashion models for your product shots. The AI-powered tool is super-easy to use and can help you come up with stunning product shots in a few clicks.
As you can see, there can be so many options for camera lenses for clicking those perfect product shoots. From our curated list, you can easily pick the best lens for product photography. Though, you should consider your overall requirements, experience, and style before buying any camera lens. Apart from that, if you want to come up with stunning product photos without any technical hassle, then you can give iFoto a try.