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The Rising Trend of AI Fashion Models: A Comprehensive Look at the Hottest Virtual Influencers

The Rising Trend of AI Fashion Models: A Comprehensive Look at the Hottest Virtual Influencers

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In January 2024, a creator brought to life an impeccable AI influencer named Emily Pellegrini, shaped according to ChatGPT’s answer – “a long-legged girl with brown hair.” As soon as Emily hit the online scene, she garnered massive attention, leaving many believing she was a real personality. Billionaires and rising sports stars extended invitations her way, solidifying her status as a sought-after virtual sensation.

The creator of Emily, in an interview with the Daily Mail, shared that Emily’s popularity surpassed expectations, now consistently earning $10,000 per week.

Over the past year, we’ve witnessed numerous stories about AI influencers:

  • “International AI Influencer turns herself into AI, earns a million monthly.”
  • “AI model earns $80,000 a month, successfully markets products, and gains a massive following.”
  • “AI beauty blogger achieves ‘earn while you sleep.'”

Although their images are synthetic, often generated through artificial intelligence, these “bloggers” have become trailblazers in the commercialization of AI.

Most virtual bloggers identify as “digital content creators,” rapidly rising across various social platforms, gaining substantial followings and catching the eye of fashion magazines and brands alike.

Observing the AI landscape, iFoto notes that some virtual bloggers leverage AI technology and CGI to create synthetic characters, while others are based on AI-generated figures from platforms like Midjourney and Stable Diffusion. These bloggers attract a wave of admiration, especially among “beauty enthusiasts.”

Top AI Virtual Influencers

How popular are these AI-generated influencers? Let’s explore some of the most popular virtual influencers in the AI field, examining their characteristics and commonalities. (Data accurate as of January 18, 2024)

1. Lu Do Magalu


Fans: Facebook 14.6 million, TikTok 7.3 million, Instagram 6.799 million, 𝕏 1.3 million

Company: Magazine Luiza

Introduction: Lu Do Magalu, a Brazilian AI influencer, is hailed as one of the world’s highest-earning AIs, with an annual income of $17 million in 2022.

2. Lil Miquela

Lil Miquela

Fans: TikTok 3.5 million, Instagram 2.678 million, YouTube 277,000

Company: Brud

Introduction: Lil Miquela, also from Brazil, shares her fashion and culinary interests, attracting numerous brand collaborations. In 2018, Time Magazine listed her among the “25 Most Influential Internet Personalities” alongside Trump and Rihanna.

3. Caryn AI

Caryn AI

Fans: SnapChat 2.65 million

Company: Forever Voices

Introduction: Caryn AI, trained on over 2000 hours of YouTube material from real influencer Caryn Marjorie, interacts with fans in real-time using OpenAI’s GPT-4 technology. Earning over $70,000 in its first week, Caryn AI charges $1 per minute for interactions.

4. Noonoouri


Fans: Instagram 429,000

Company: Warner Music

Introduction: Noonoouri, Warner Music’s first AI influencer, released her debut single “Domino Effect” in September 2023. She collaborates with brands like Dior and Balenciaga and advocates for vegetarianism and LGBTQ+ rights.

5. Imma.Gram


Fans: Facebook 510,000, Instagram 393,000

Company: Aww Inc.

Introduction: Imma, Japan’s first virtual influencer, explores interests in movies, art, and Japanese culture, recognized by her signature pink bob. Engaging in collaborations with IKEA and Calvin Klein, Imma even performed at the 2020 Tokyo Paralympics.

6. Aitana Lopez

Aitana Lopez

Fans: Instagram 262,000

Company: The Clueless

Introduction: Aitana, a Barcelona-based AI model, attracted over 200,000 followers in just four months on Instagram. With a lively image, Aitana’s advertising revenue reaches ¥10,000 per post, collaborating with brands like Nike and Zara.

7. Emily Pellegrini

Emily Pellegrini

Fans: Instagram 251,000

Company: Beacons

Introduction: Emily, created by ChatGPT, interacts with MMA stars and world-class athletes on social platforms. In her first six weeks online, Emily earned thousands through subscriptions and pay-per-chat options.

8. Shudu Gram

Shudu Gram

Fans: Instagram 241,000

Company: The Digitals

Introduction: Inspired by the Barbie Princess of South Africa, Shudu Gram, with her perfect features and dark skin, graced the pages of Vogue and Dazed and starred in ads for Balmain.

9. Billie


Fans: Instagram 220,000

Company: Meta

Introduction: Billie, Meta’s AI influencer since September 2023, aims to be everyone’s “loyal sister.” Users can engage with Billie in real-time conversations, receiving advice on fashion, friendship, and travel, notable for her striking resemblance to supermodel Kendall Jenner.

10. Kuki


Fans: TikTok 116,000

Company: Kuki.ai

Introduction: Kuki, an anthropomorphic AI robot, championed the Turing Test in the RoboCup competition five times. Recognized as the most human-like AI, Kuki engaged in a 25-day non-stop chat battle against Facebook’s AI Blenderbot, broadcasted on Twitch in 2020.

11. Audrey Sisters

Audrey Sisters

Fans: Instagram 89,000

Company: HelloFace

Introduction: Audrey and Angela, AI twin models, gained a devoted following on Instagram with their Asian features. Frequently sharing twin selfies and attending social events, they present themselves as actresses.

12. Maia Lima

Maia Lima

Fans: Instagram 19,000

Company: The Clueless

Introduction: Residing in Argentina, Maia, belonging to the same company as Aitana, positions herself as a true “iPerson,” less social but committed to sharing aspects of life like fashion and fitness.

How to create your own AI model for free?

If you’re looking to create your AI model, consider using iFoto for AI fashion models, SDXL for free image generation, image-to-image features for consistency, inpaint to fix imperfections, and Controlnet to pose your model.

As AI technology advances in audio, video, and interaction, the future path of creating AI virtual influencers will become more streamlined, and user interactions will grow more natural. Giving personality to AI may become increasingly essential in the evolving landscape.

In conclusion, the rise of AI influencers has disrupted traditional notions of online presence, offering a glimpse into the future where virtual personalities seamlessly coexist with their human counterparts. The allure of these AI fashion models lies not just in their flawless appearances but also in their ability to engage and inspire on a level that transcends the digital realm. As technology continues to evolve, the line between real and virtual becomes ever more blurred, opening up exciting possibilities in the realm of digital influence.

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I love the challenge of discovering new and innovative AI tools that can be used to improve and streamline workflows. I'm always striving to stay up-to-date with the latest developments in AI and to never stop learning.

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