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The Rise of AI Models in E-commerce: A Revolution in Product Imagery

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In the wake of AI’s surge, which has already shaken the foundations of traditional artistry, a new wave is sweeping across the modeling industry.

The Rise of AI Models in E-commerce

Can you tell if the image above is generated by AI without me telling you?

From the texture of the skin, strands of hair, gaze, and physique to the background and lighting nuances, distinguishing between AI-generated and real-life models has become an intriguing challenge.

This uncertainty has prompted an increasing number of e-commerce clothing retailers to experiment with AI models as substitutes for human models in their photoshoots. Beyond just the realism of the photos, the allure lies in the cost-effectiveness and efficiency of AI models.

You might wonder, how much money can AI models save for dominant e-commerce players? How much efficiency can be gained? Will AI models genuinely replace human models? Don’t worry; iFoto has all the answers at the click of a button.

AI Models, a Necessity for E-commerce

The number of stores employing AI models is on the rise. For brands, using AI models can significantly cut costs compared to hiring real-life models. It’s not just about the model’s fee; hiring experienced models, photographers, makeup artists, and arranging photoshoots in studios or outdoor locations all contribute to a substantial expense. Assuming a women’s clothing store needs to launch 40 new items every quarter, requiring 12 hours of shooting, hiring an experienced model, makeup artist, photographer, and post-production, along with studio rental, could cost a minimum of $10,000 per quarter.

But, in reality, this figure could be even more conservative.

Now, if the same demand is met using iFoto to generate AI models?

Firstly, you save on the exorbitant model fees, and iFoto can even generate a model tailored to your target market. There are no time constraints, allowing for high-intensity repetitive use without incurring additional overtime fees.

Secondly, AI models are virtual, eliminating the need for makeup touch-ups; they come fully made-up after generation, saving on makeup artist fees.

Moreover, AI models don’t require a professional studio. For businesses with outdoor shooting needs, this also saves on travel expenses for models and staff, as iFoto not only changes models but can also alter the ai background scenery.

Beyond monetary costs, AI models also save time.

Booking a real-life model involves considering their schedule. The more new items to be launched, the longer the shooting and post-production time. For 40 items, each requiring 20 images, editing 800 images can take more than a week.

summer beach background

In contrast, iFoto can handle it in a day, achieving a 300% efficiency boost and saving over 90% of costs!

With numerous companies offering AI modeling services, how does a brand choose the right one? iFoto might just be the perfect choice for three reasons:

Realistic Results

iFoto stands out for its realistic AI models. Unlike many AI-generated images that often look fake, iFoto ensures precision in clothing details while maintaining the authenticity of both the AI model and the overall scene. The AI models and environments are self-trained, resulting in a more natural-looking composition.

upload an image of men's clothing to iFoto

Abundant Model Resources and Customization

iFoto provides a broad selection, featuring models of various ages and skin tones from around the world. Utilizing advanced algorithms and AI technology, it adapts to different client styles, images, and brand requirements, creating diverse scenes. This not only enhances the model’s resonance but also builds a brand’s IP image.

Abundant Model Resources

In-house Development of Clothing Store-Specific Large Models

iFoto, through its in-house developed clothing store large model ProductDiffusion, continuously refines its image library and scene database using public cloud services. It collaborates with Tsinghua University’s research resources to optimize models in terms of body geometry, hand geometry, spatial calculation conditions, and more. This addresses technical challenges in areas such as disharmonious lighting and unstable model generation faced by the current market.

AI Models: Will They Replace Humans

The question remains: will AI models replace real-life models?

As of now, they each possess advantages that make them indispensable to their respective industries. AI models merely represent a shift in the model, enhancing the overall visibility of product images.

The claim that “half of the people in these industries will be replaced by AI” may not be entirely accurate; it should be understood as an opportunity for those in these industries to increase their output by more than three times. AI is a tool, and our human ingenuity lies in the effective use of these tools.

This shift isn’t about unemployment; it’s about refining the exchange of value in society, making it more nuanced and efficient.

The world demands progress, and so do we.

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I stand at the exciting crossroads of literature and artificial intelligence, where creativity meets technology. My journey as a writer and researcher has been a dedicated exploration of the profound impact AI has on human expression and storytelling.

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