How to Link Your Shopify Store to Instagram

Linking your Shopify store to Instagram allows you to tag products in your posts and stories, making it easier for customers to shop directly from your social media.

In this guide, we’ll show you how to seamlessly link your Shopify store to Instagram.

Table of Contents

Steps to Link Your Shopify Store to Instagram

1. Set Up Your Instagram Business Account

If you haven’t already, convert your personal Instagram account to a business account.
Go to your Instagram profile settings and select “Switch to Business Account.”

2. Connect Your Instagram Account to Your Facebook Page

Go to your Instagram profile settings and select “Linked Accounts.”
Choose Facebook and log in to your Facebook account to link it to your Instagram account.

3. Set Up Instagram Shopping

Go to your Facebook Page settings and select “Shop” from the left menu.
Follow the prompts to set up your Facebook Shop, including adding products and linking a payment method.

4. Add the Instagram Sales Channel to Your Shopify Store

Log in to your Shopify admin and navigate to the “Sales Channels” section.
Click “Add Sales Channel” and select “Instagram.”
Follow the prompts to connect your Instagram account to your Shopify store.

5. Submit Your Store for Review

Once you’ve added the Instagram sales channel, submit your store for review by Instagram.
Instagram will review your store to ensure it meets their commerce policies before enabling shopping features.

6. Set Up Product Tagging on Instagram

After your store is approved, you can start tagging products in your Instagram posts and stories.
Simply tap on a post or story and select “Tag Products” to link products from your Shopify store.

7. Monitor Your Instagram Sales

Keep track of your Instagram sales through Shopify’s analytics.
Analyze the performance of your tagged products and adjust your strategy as needed.

Conclusion

Linking your Shopify store to Instagram can help you reach a wider audience and drive sales. By following these steps, you can easily set up product tagging on Instagram and start selling directly to your customers through social media.

FAQs About Linking Shopify to Instagram

Do I need a Shopify store to link my products to Instagram?

Yes, you need a Shopify store to link your products to Instagram. Shopify provides the infrastructure for managing your online store.

Can I link my Shopify store to multiple Instagram accounts?

No, you can only link your Shopify store to one Instagram account at a time. If you need to link to multiple accounts, you will need to switch the linked account in your Shopify settings.

Do I need to have a certain number of followers on Instagram to link my Shopify store?

No, there is no minimum number of followers required to link your Shopify store to Instagram. However, having a larger following can help increase the visibility of your products.

Are there any fees associated with linking my Shopify store to Instagram?

There are no additional fees for linking your Shopify store to Instagram. However, you will need to pay for any advertising or promotion you do on the platform.

Can I link my Shopify store to Instagram if I’m located outside of the United States?

Yes, you can link your Shopify store to Instagram from anywhere in the world. However, some features may be limited based on your location.

Can I link products from my Shopify store to Instagram stories?

Yes, you can tag products from your Shopify store in your Instagram stories. This allows your followers to shop directly from your stories.

Do I need to have a Facebook page linked to my Instagram account to link to my Shopify store?

Yes, you need to have a Facebook page linked to your Instagram account to use Instagram Shopping and link products from your Shopify store.

Can I link products to Instagram from my Shopify store if they are digital products?

Yes, you can link digital products from your Shopify store to Instagram. However, the process may differ slightly from linking physical products.