How to Change Your Shopify Store URL

Changing your Shopify store URL can be necessary for rebranding or improving your store’s SEO. However, it’s important to do it correctly to avoid losing traffic.

Table of Contents

Steps to Change Your Shopify Store URL

In this guide, we’ll show you how to change your Shopify store URL safely and efficiently.

1. Plan Your New URL

Choose a new URL that reflects your brand and is easy for customers to remember.
Ensure the new URL is available and not already in use by another website.

2. Check for Impact on SEO

Analyze the potential impact of the URL change on your store’s SEO.
Create a plan to mitigate any negative effects, such as setting up redirects.

3. Change Your Shopify Domain

Log in to your Shopify admin dashboard.
Go to Online Store > Domains.
Click on the “Manage” button next to your primary domain.
Click on “Change primary domain” and enter your new domain.

4. Set Up 301 Redirects

To ensure that your old URLs redirect to the new ones, set up 301 redirects.
You can do this in your Shopify admin under Online Store > Navigation > URL Redirects.

5. Update External Links

Update any external links to your store (e.g., social media profiles, marketing materials) with the new URL.

6. Notify Customers and Subscribers

Inform your customers and email subscribers about the URL change.
Provide them with the new URL and any necessary instructions.

7. Monitor Traffic and SEO Performance

Keep an eye on your store’s traffic and SEO performance after the URL change.
Make adjustments as needed to maintain or improve your store’s visibility.

Conclusion

Changing your Shopify store URL can be a strategic move to improve your brand’s online presence. By following these steps, you can change your store’s URL smoothly and minimize any negative impact on your store’s traffic and SEO.

FAQs About Changing Your Shopify Store URL

Will changing my Shopify store URL affect my search engine ranking?

Yes, changing your URL can affect your search engine ranking. It’s important to set up proper redirects and notify search engines of the change.

Can I change my Shopify store URL more than once?

Yes, you can change your Shopify store URL more than once, but frequent changes can confuse customers and impact your SEO.

How long does it take for the new URL to take effect?

The new URL should take effect immediately after you change it in your Shopify admin. However, it may take some time for search engines to update their indexes.

Will my old URLs still work after I change my Shopify store URL?

Yes, if you set up 301 redirects, your old URLs will redirect to the new ones, preserving your SEO value and ensuring a seamless user experience.

Can I change my Shopify store URL back to the original one?

Yes, you can change your Shopify store URL back to the original one if needed. Follow the same steps to change your URL back.

Will changing my Shopify store URL affect my customers’ ability to access my store?

If you set up 301 redirects and inform your customers of the change, they should be able to access your store without any issues.

Do I need to inform Shopify support when changing my store URL?

No, you do not need to inform Shopify support when changing your store URL. You can make the change directly in your Shopify admin.

Can I change my Shopify store URL to a custom domain?

Yes, you can change your Shopify store URL to a custom domain by purchasing a domain through Shopify or connecting an existing domain.