How to Add “Add to Cart” Buttons on Pinterest for Your Shopify Products

Adding “Add to Cart” buttons on Pinterest can significantly boost your Shopify store’s sales by allowing customers to purchase products directly from your pins.

Add “Add to Cart” Buttons on Pinterest for Your Shopify Products

In this guide, we’ll show you how to set up “Add to Cart” buttons on Pinterest for your Shopify products.

1. Set Up Rich Pins on Pinterest

• Log in to your Pinterest business account and go to your settings.
• Enable rich pins for your Shopify store by adding meta tags to your website. Follow Pinterest’s instructions to verify your website and apply for rich pins.

2. Create Buyable Pins

• Once your website is approved for rich pins, create buyable pins for your Shopify products.
• Click on the “+” button on Pinterest and select “Create Pin.” Upload an image of your product and add a compelling description.

3. Add Product Information

• Under the “Destination” tab, enter the product’s URL on your Shopify store.
• Fill in the product’s title, price, and availability status.

4. Enable Shopping on Pinterest

• Go to your Pinterest settings and select “Shopping” from the menu.
• Connect your Shopify store to Pinterest by clicking “Connect Account” and following the prompts.

5. Add “Add to Cart” Buttons

• Once your store is connected, your buyable pins will automatically have “Add to Cart” buttons.
• Customers can now click on the button to purchase the product directly from Pinterest.

6. Monitor Performance

• Track the performance of your buyable pins in Pinterest Analytics.
• Analyze metrics like clicks, saves, and purchases to optimize your Pinterest strategy.

Conclusion

Adding “Add to Cart” buttons on Pinterest for your Shopify products can streamline the purchasing process for customers and increase your sales. Follow these steps to set up buyable pins and start driving conversions from Pinterest.

FAQs About Adding “Add to Cart” Buttons on Pinterest for Shopify

Can I add “Add to Cart” buttons to any Pinterest pin?

No, “Add to Cart” buttons can only be added to buyable pins, which are pins created from product listings on your Shopify store.

Do I need a Pinterest business account to add “Add to Cart” buttons?

Yes, you need a Pinterest business account to create buyable pins and add “Add to Cart” buttons.

Can customers purchase products directly from Pinterest using the “Add to Cart” button?

Yes, customers can add products to their cart and complete the purchase without leaving Pinterest.

Do I need to pay extra to use “Add to Cart” buttons on Pinterest?

No, there is no additional cost to use “Add to Cart” buttons on Pinterest. However, standard advertising fees may apply if you promote your pins.

Can I track the performance of “Add to Cart” buttons on Pinterest?

Yes, you can track the performance of buyable pins, including clicks, saves, and purchases, in Pinterest Analytics.

Are there any restrictions on the types of products I can sell using “Add to Cart” buttons on Pinterest?

Pinterest has guidelines regarding prohibited products, such as illegal or regulated items. Ensure your products comply with Pinterest’s policies.

Can I use “Add to Cart” buttons on Pinterest for products that are out of stock?

No, products must be in stock to use “Add to Cart” buttons on Pinterest. You can update product availability in your Shopify store to reflect this.

Do I need to add special code to my Shopify store to enable “Add to Cart” buttons on Pinterest?

No, once you’ve set up buyable pins and connected your Shopify store to Pinterest, “Add to Cart” buttons will be automatically added to your pins.