For an extreme example, as shown in the picture below, for the Revolights bicycle light, the left image is a product image, and the right image is a scene image of its use. Which image is more attractive to us?<\/p>\n\n\n\n<\/span>Properly Naming Product Image Files<\/span><\/h2>\n\n\n\nCreating descriptive, keyword-rich file names. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.<\/p>\n\n\n\n
Usually, after we take photos with a camera\/phone, import the photos into the computer, and the file name of the photo will be a string of alphanumeric characters plus the file extension. Such as DCMIMAGE10.jpg. The first step to optimize the product image before uploading it to Shopify is to change the file name of the image on the computer. For example, change it to: 2012-Ford-Mustang-LX-Red.jpg.<\/p>\n\n\n\n
Why? As mentioned above, search engines not only crawl the text on your webpage, but they also search for keywords within your image file names. If the image is named DCMIMAGE10.jpg by default, the search engine cannot know what content is on this image. If it is named 2012-Ford-Mustang-LX-Red.jpg, the search engine will index the keywords in the image name.<\/p>\n\n\n\n
So, which of these three names is better: 2012 Red Ford Mustang LX; Ford Mustang LX Red 2012; Red Ford Mustang LX 2012? In my opinion, they are the same, but the article author suggests that you can see which keyword sorting method visitors are using based on website analysis data, and then rename and re-upload the image. Exact matching of customer searches is, of course, better, but I think as long as the product image can be accurately described and the word order is logical, it is sufficient.<\/p>\n\n\n\n
In fact, not only for Shopify, but any image should be renamed in this way before uploading, and this should be a habit.<\/p>\n\n\n\n
Tips: When naming images, use “-” instead of spaces between words, otherwise, spaces will be replaced by “%20” after the image is uploaded to the server. For example, “2012 Ford Mustang LX Red.jpg” will become “2012%20Ford%20Mustang%20LX%20Red.jpg”.<\/p>\n\n\n\n
Also, if you have many images to modify, you can try using a batch file renaming tool to do so.<\/p>\n\n\n\n
<\/span>Filling in the ALT Attribute for Shopify Product Images<\/span><\/h2>\n\n\n\nALT is the abbreviation of the English word “Alternate”, meaning exchange or replacement. The ALT attribute of an image is a necessary attribute of the image. It is used to replace the image to be displayed in the browser when the image cannot be displayed or the user disables the image display. Suppose the image cannot be viewed due to the following reasons: <\/p>\n\n\n\n
\nSlow network speed; <\/li>\n\n\n\n Error in the src attribute; <\/li>\n\n\n\n Browser disables images; <\/li>\n\n\n\n Users use screen readers.<\/li>\n<\/ol>\n\n\n\nWhen adding a picture, the ALT attribute value of the picture is defined as “Tulip”. When users open the browser to browse, the normal display is a picture of a tulip. If the picture cannot be opened due to network speed issues, the content displayed in the position of the picture is: tulip.<\/p>\n\n\n\n
At this time, users know that there is a picture of tulips here, but what the picture looks like specifically can only be imagined.<\/p>\n\n\n\n
In addition to helping users understand the content of the image when the image cannot be opened, another important function of ALT is to help search engines better understand the content of the image. The keywords in ALT can help search engines understand the content of the image, so that your image can have a better ranking in search engines, especially image search engines such as Google Image. Therefore, when we talk about image SEO optimization, what we need to do is to add Alt tags to each product image.<\/p>\n\n\n\n
Currently, a popular trend in displaying product images is to take some detail pictures of the product from different angles. Therefore, when filling in the Alt attribute of the image, try to fill in a different Alt tag for each image. For example, for the image 2012-Ford-Mustang-LX-Red-Leather-Interior-Trim.jpg, use the Alt tag: alt = “2012 Ford Mustang LX Red Leather Interior Trim”. For another image 2012-Ford-Mustang-LX-Red-Rear-View-Air-Spoiler.jpg, use the Alt tag: alt = “2012 Ford Mustang LX Red Rear View Air Spoiler”.<\/p>\n\n\n\n
As shown in the figure below, click on the uploaded image, and in the popup window, we can add “alternative text” for the product image. In the ALT setting process, just like when setting the title and description of the Shopify website, do a good job of long-tail keyword mining and layout to get more accurate traffic. Currently, the Shopify system itself does not support online batch addition or editing of ALT content, and can only be added or edited one by one by opening each image, which is still quite cumbersome. We can use a table to add ALT in batches, or search for a suitable plugin by searching “ALT” in the app market to add or edit ALT in batches.<\/p>\n\n\n\n<\/span>Google’s Official Recommendations for Product Image Optimization<\/span><\/h2>\n\n\n\nHere are several suggestions from Google’s official website for optimizing images to achieve better rankings (excerpted from some of the suggestions I personally think are more important) The full version of the original text can be found at support.google.com\/webmasters\/answer\/114016.<\/p>\n\n\n\n
To increase the visibility of your content in Google Images, prioritize providing an excellent user experience: when designing web pages, focus on users rather than search engines. Here are some suggestions:<\/p>\n\n\n\n
\nProvide relevant information: <\/strong>Ensure your visual content is relevant to the theme of the webpage it’s on. We recommend only displaying images that add original value to the webpage. We strongly discourage the use of entirely non-original images and text content on webpages.<\/li>\n\n\n\nOptimize placement:<\/strong> Place images as close to relevant text as possible. When necessary, consider placing the most important images near the top of the webpage.<\/li>\n\n\n\nAvoid embedding important text in images: <\/strong>Avoid embedding text (especially important text elements such as webpage titles and menu items) in images, as not all users can access such text (and webpage translation tools do not work on images). To make your content accessible to as many people as possible, use HTML format for text and provide alternative text for images.<\/li>\n\n\n\nCreate information-rich, high-quality websites: <\/strong>For Google Images, high-quality webpage content is as important as visual content – it can provide background information and attract more clicks from users searching. Webpage content can be used to generate a text summary for images, and Google considers the quality of corresponding webpage content when ranking images.<\/li>\n\n\n\nCreate websites that are accessible on various devices:<\/strong> Users are more likely to use mobile devices to search on Google Images than desktop devices. Therefore, it is necessary to design a website that is suitable for all device types and sizes. Use mobile device compatibility testing tools to test how your webpage performs on mobile devices and get feedback on which content needs to be corrected.<\/li>\n\n\n\nCreate a good URL structure for images: <\/strong>Google uses URL paths and filenames to understand your images. We recommend organizing image content well to make the URL structure logical.<\/li>\n<\/ul>\n\n\n\n<\/span>Modify the Main Image of the Shopify Product Page<\/span><\/h2>\n\n\n\nIn the media file section, the first large image displayed is the main image of the product. When calling and displaying this product information on non-variant product pages, the homepage, product list pages, etc., the default displayed image is this large image. We can manually drag the image we want to set as the main image of the product to the large image position to replace the main image.<\/p>\n\n\n\n
At the same time, we can also adjust the position of the image here to modify the display order of various images on the product page frontend.<\/p>\n\n\n\n
<\/span>Uploading Product Videos to Shopify<\/span><\/h2>\n\n\n\n<\/span>Upload videos to Shopify or embed YouTube\/Vimeo videos<\/span><\/h3>\n\n\n\nWe can upload videos directly to the Shopify backend or upload videos to YouTube or Vimeo first, and then add the videos to the Shopify backend in an embedded way. I did a simple test, which is to upload a video of about 15MB in size to Shopify and YouTube respectively, and then test the opening speed of the two pages using Webpagetest and PageSpeedInsight without changing the video source. The conclusion is basically no difference.<\/p>\n\n\n\n
Although the video we uploaded is 15MB in size, when customers open the page, only the video thumbnail will be loaded, not the entire video file. Only when the customer clicks the play button, the system will start loading and playing the video.<\/p>\n\n\n\n
To upload a video to Shopify, the video must meet the following requirements:<\/p>\n\n\n\n
\nVideo duration: up to 10 minutes<\/li>\n\n\n\n Video size: up to 1 GB<\/li>\n\n\n\n Video resolution: up to 4K (4096 x 2160 px)<\/li>\n\n\n\n Video file types: .mp4 or .mov<\/li>\n<\/ul>\n\n\n\nAs for video resolution, choosing 480P, 720P, 1080P, or 4K is acceptable. The higher the video resolution, the larger the file size. However, when customers watch the video, if the client supports resolution adjustment, the system will automatically decide which resolution to play based on the customer’s network speed. For example, if we upload a 1080P video, customers with slow network speeds may automatically play a 480P video, while those with fast network speeds may automatically play a 1080P video.<\/p>\n\n\n\n
If we upload the video to YouTube or Vimeo, there are no such restrictions, but the video we upload must comply with the rules of YouTube or Vimeo.<\/p>\n\n\n\n
<\/span>Modify the Thumbnail of the Shopify Product Video<\/span><\/h3>\n\n\n\nSimilar to modifying the ALT tag content of product images, click on the video on the product editing page, click the options button on the right side of the download button in the popup video editing window, and then click the “Replace Thumbnail” button to upload your own video thumbnail. Note that the size of the thumbnail should also be controlled. While ensuring image clarity, try to keep it below 200KB, the smaller, the better. A file that is too large will affect the loading speed of the website page.<\/p>\n\n\n\n
<\/span>Using YouTube or Vimeo<\/span><\/h3>\n\n\n\nIf you insert a video into Shopify products by embedding, currently only YouTube or Vimeo links are supported. Comparing the two, YouTube’s related video recommendations will attract users to leave our website, so Vimeo provides a better experience for us.<\/p>\n\n\n\n
The free version of Vimeo has limited video support and limited player style settings. If conditions permit, consider using the paid version.<\/p>\n\n\n\n
<\/span>Uploading 3D Models of Products to Shopify<\/span><\/h2>\n\n\n\nCompared to images and videos, product 3D models can show customers more product information and details. Shopify supports 3D model file types GLB and USDZ, with file sizes not exceeding 500MB. If the 3D model file is larger than 15MB, Shopify will optimize the structure and texture of the model to package the 3D file in a shorter time.<\/p>\n\n\n\n
I downloaded a GLB file with a size of 5MB online (sketchfab.com). I checked the page loading waterfall flow in WebPageSpeed, and like the video, the page only loaded a thumbnail of the 3D model automatically generated by the system, so although the GLB file is large, it does not have a particularly large impact on the opening speed of the webpage. Only when customers click the browse button on the model will the system start downloading and loading this 5MB file on the page.<\/p>\n\n\n\nIn addition to freely replacing thumbnails like videos, we can also adjust the brightness, background color, default perspective, and lighting environment of the 3D model through the “Edit File” button. The function is quite powerful.<\/p>\n\n\n\n
The cost of making 3D models is not cheap, but if it is a single product, or the number of products sold on the entire website is not large, you can consider making 3D models for main products or all products to more comprehensively display product details and advantages and improve the order conversion rate.<\/p>\n\n\n\n
I have not used 3D models yet. Those interested can go to the Shopify Experts market or Fiverr to find service providers for a quote and see roughly how much it costs to make 3D models of their products, if it is within the budget, it is worth investing in.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
This article covers the setup and uploading of product images on Shopify. After the system update, the section for uploading product images has been renamed to “Media,” which means you can now not only upload product images but also videos and 3D models, offering more ways to showcase products. However, the ultimate goal remains the […]<\/p>\n","protected":false},"author":2,"featured_media":3312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[20],"tags":[59],"post_folder":[],"class_list":["post-3310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce"],"blocksy_meta":[],"yoast_head":"\n
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